Product design, research, and strategy for real constraints
Mastering
design with
partner
I am Prashant Matta, a product designer and researcher. I help teams frame the problem, test what matters with people, and design experiences that hold up in real use.
All your research, ideation, wireframing, designing to staging and production is on one single place with me.
I am Prashant Matta, a product designer and researcher. I help teams frame the problem, test what matters with people, and design experiences that hold up in real use.
Based in Toronto, working with teams remotely and in person.
Based in Toronto, working with teams remotely and in person.
Selected Projects
Selected Projects
Experiences from startups and established institutions across various contexts, showing how I frame ambiguity, map workflows and systems, and design experiences that hold up in real use.
Selected Projects
Experiences from startups and established institutions across various contexts, showing how I frame ambiguity, map workflows and systems, and design experiences that hold up in real use.
Services
Services
End-to-end or targeted support across research, strategy, and design, focused on decisions, deliverables teams can ship, and clear documentation.
Services
End-to-end or targeted support across research, strategy, and design, focused on decisions, deliverables teams can ship, and clear documentation.
Research Plan
Key Insights
Workflow Map
Decision Principles
Sequencing Options
Research Plan
Key Insights
Workflow Map
Decision Principles
Sequencing Options
User Flows
Screens and States
Interactive Prototypes
Component Patterns
Handoff Specs
User Flows
Screens and States
Interactive Prototypes
Component Patterns
Handoff Specs
Ecosystem Mapping
Service Journey Maps
Root-Cause Analysis
Trade-off Analysis
Decision Frameworks
Roadmap Planning
Ecosystem Mapping
Service Journey Maps
Root-Cause Analysis
Trade-off Analysis
Decision Frameworks
Roadmap Planning
Design partner for Research to Delivery
I help teams move work forward when the problem is not yet clear: competing inputs, unclear ownership, and workflows that break in real conditions. I bring structure without slowing things down, using research, direction-setting, and UX design to turn uncertainty into work a team can deliver.
I am most useful when there are many stakeholders, real constraints, and a need to balance speed with confidence.
6+
Years in research and UX
10
Partners across industry
4
0-to-1 Product Builds
I work in short cycles that keep decisions clear and delivery moving. Each cycle ends with shared clarity on what is changing, why it matters, and what the next step is.
01
Align the decision
Clarify the decision, the owner, the stakeholders, and the constraints, then define what success looks like so review cycles do not drift.
Decision and scope agreed
Success criteria set
Roles and checkpoints set
02
Ground in reality
Combine lightweight research with workflow and artifact review to see what people do today, where breakdowns happen, and what information is missing at decision points.
Current workflow mapped
Breakpoints identified
Risks and unknowns listed
03
Make trade-offs visible
Lay out a recommended direction alongside 2 to 3 alternatives, with what each enables and what it compromises. Use simple drafts or prototypes to make differences concrete, then close on a decision the team can commit to.
Trade-offs recorded
Direction agreed
Next actions assigned
04
Support delivery consistency
Stay involved through delivery so the decision holds as details emerge. Help teams coordinate handoffs, resolve edge cases early, and keep the work consistent across touchpoints and owners.
Handoffs confirmed
Exceptions resolved
Follow-up scheduled
I have worked in environments where progress depends on coordinating across functions, timelines, and decision rights. The work often involves joining mid-stream, making sense of what already exists, and helping teams move without resetting everything.
I am comfortable operating across different time horizons, from near-term delivery to longer-range planning. I have also worked in settings where credibility depends on traceable reasoning and documented assumptions, not only speed.
Where I have Operated
Early-stage teams
Defining scope, core workflows, and first releases
Scaling teams
Consistency across states, edge cases, and patterns
Research Institutions & Partners
Applied research, stakeholder alignment, and long-horizon planning
The outcomes I aim for show up in delivery, not in documents. Teams spend less time reopening decisions, reviews get more specific, and handoffs stop generating surprise questions. The work becomes easier to own because the constraints, exceptions, and next actions are clear.
What teams can expect
Shorter review cycles
Fewer scope resets
Clear decision trail
Cleaner handoffs
Exceptions handled early
Consistent across touchpoints
I help teams move work forward when the problem is not yet clear: competing inputs, unclear ownership, and workflows that break in real conditions. I bring structure without slowing things down, using research, direction-setting, and UX design to turn uncertainty into work a team can deliver.
I am most useful when there are many stakeholders, real constraints, and a need to balance speed with confidence.
6+
Years in research and UX
10
Partners across industry
4
0-to-1 Product Builds
I work in short cycles that keep decisions clear and delivery moving. Each cycle ends with shared clarity on what is changing, why it matters, and what the next step is.
01
Align the decision
Clarify the decision, the owner, the stakeholders, and the constraints, then define what success looks like so review cycles do not drift.
Decision and scope agreed
Success criteria set
Roles and checkpoints set
02
Ground in reality
Combine lightweight research with workflow and artifact review to see what people do today, where breakdowns happen, and what information is missing at decision points.
Current workflow mapped
Breakpoints identified
Risks and unknowns listed
03
Make trade-offs visible
Lay out a recommended direction alongside 2 to 3 alternatives, with what each enables and what it compromises. Use simple drafts or prototypes to make differences concrete, then close on a decision the team can commit to.
Trade-offs recorded
Direction agreed
Next actions assigned
04
Support delivery consistency
Stay involved through delivery so the decision holds as details emerge. Help teams coordinate handoffs, resolve edge cases early, and keep the work consistent across touchpoints and owners.
Handoffs confirmed
Exceptions resolved
Follow-up scheduled
I have worked in environments where progress depends on coordinating across functions, timelines, and decision rights. The work often involves joining mid-stream, making sense of what already exists, and helping teams move without resetting everything.
I am comfortable operating across different time horizons, from near-term delivery to longer-range planning. I have also worked in settings where credibility depends on traceable reasoning and documented assumptions, not only speed.
Where I have Operated
Early-stage teams
Defining scope, core workflows, and first releases
Scaling teams
Consistency across states, edge cases, and patterns
Research Institutions & Partners
Applied research, stakeholder alignment, and long-horizon planning
The outcomes I aim for show up in delivery, not in documents. Teams spend less time reopening decisions, reviews get more specific, and handoffs stop generating surprise questions. The work becomes easier to own because the constraints, exceptions, and next actions are clear.
What teams can expect
Shorter review cycles
Fewer scope resets
Clear decision trail
Cleaner handoffs
Exceptions handled early
Consistent across touchpoints
I help teams move work forward when the problem is not yet clear: competing inputs, unclear ownership, and workflows that break in real conditions. I bring structure without slowing things down, using research, direction-setting, and UX design to turn uncertainty into work a team can deliver.
I am most useful when there are many stakeholders, real constraints, and a need to balance speed with confidence.
6+
Years in research and UX
10
Partners across industry
4
0-to-1 Product Builds
I work in short cycles that keep decisions clear and delivery moving. Each cycle ends with shared clarity on what is changing, why it matters, and what the next step is.
01
Align the decision
Clarify the decision, the owner, the stakeholders, and the constraints, then define what success looks like so review cycles do not drift.
Decision and scope agreed
Success criteria set
Roles and checkpoints set
02
Ground in reality
Combine lightweight research with workflow and artifact review to see what people do today, where breakdowns happen, and what information is missing at decision points.
Current workflow mapped
Breakpoints identified
Risks and unknowns listed
03
Make trade-offs visible
Lay out a recommended direction alongside 2 to 3 alternatives, with what each enables and what it compromises. Use simple drafts or prototypes to make differences concrete, then close on a decision the team can commit to.
Trade-offs recorded
Direction agreed
Next actions assigned
04
Support delivery consistency
Stay involved through delivery so the decision holds as details emerge. Help teams coordinate handoffs, resolve edge cases early, and keep the work consistent across touchpoints and owners.
Handoffs confirmed
Exceptions resolved
Follow-up scheduled
I have worked in environments where progress depends on coordinating across functions, timelines, and decision rights. The work often involves joining mid-stream, making sense of what already exists, and helping teams move without resetting everything.
I am comfortable operating across different time horizons, from near-term delivery to longer-range planning. I have also worked in settings where credibility depends on traceable reasoning and documented assumptions, not only speed.
Where I have Operated
Early-stage teams
Defining scope, core workflows, and first releases
Scaling teams
Consistency across states, edge cases, and patterns
Research Institutions & Partners
Applied research, stakeholder alignment, and long-horizon planning
The outcomes I aim for show up in delivery, not in documents. Teams spend less time reopening decisions, reviews get more specific, and handoffs stop generating surprise questions. The work becomes easier to own because the constraints, exceptions, and next actions are clear.
What teams can expect
Shorter review cycles
Fewer scope resets
Clear decision trail
Cleaner handoffs
Exceptions handled early
Consistent across touchpoints